Shapesmith emblem
SHAPESMITHPERFORMANCE
HUMAN PERFORMANCE

Elite performance support,
built around you.

Practitioners from elite sport and academia, helping individuals and organisations perform at their best.

EXPLORE COACHING WHAT WE DO
Excellence forged through detail.
PARTNERS AND COLLABORATORS
England Rugby The Podium Institute for Sports Medicine and Technology, University of Oxford IUSCA Roger Gracie Bristol University of Bath
Bristol Medical School, University of BristolBristol Medical School
Comera Movement Science Podium Analytics Concussion and CTE Foundation UK St Mary's University London East Devon Counselling Service
WHAT WE DO

Four ways we improve performance.

Whether you are an athlete, a coach, a club or an organisation, the standard is the same: evidence first, detail always.

01 · COACHING Your own performance team. A Performance Coach backed by a sports nutritionist, sports psychologist, physiotherapist and medical doctor, all working on your performance from a single plan.
◆  For individuals or teams ◆  Five disciplines, one point of contact ◆  In person or online ◆  Memberships from £320 per month
EXPLORE COACHING →
02 · ANALYSIS Turning performance data into insight. Post-event, live and opponent analysis for rugby union and combat sports, from validated expert analysts. EXPLORE ANALYSIS → 03 · EDUCATION Knowledge you can apply. Talks, workshops, online courses and university placements. EXPLORE → 04 · ADVISORY The right people, on the right problem. Consultancy and research for organisations and programmes. EXPLORE →
THE MDT MODEL

Elite support exists.
It just isn't joined up.

Professional athletes train inside a team. Everyone else hires a trainer, a physio and a nutritionist separately, and ends up as their own project manager.

Our Performance Coach owns your plan and brings in the rest of the team as you need them, drawn from elite sport, academia and medicine.

HOW MEMBERSHIP WORKS →
YOUR COACHPerformance CoachProgramming, testing, analysis
Sports NutritionistFuel, body composition
Sports PsychologistMindset, pressure, habits
PhysiotherapistInjury, rehab, resilience
Medical DoctorHealth oversight, triage
JOIN THE LISTResearch, news and offers, first.
Dr Matt Hancock
LED BY

Dr Matt Hancock

A competitive martial artist turned sports scientist, Matt has worked with everyone from university athletes, MMA fighters, youth footballers and a fire and rescue training academy to England Rugby and the British Army. Recognising the need for a single, accessible destination for all human performance services, he created Shapesmith.

OUR STORY →
SHAPESMITH PERFORMANCE AWARD, 2025

"His preparation for an arduous military course required precision, adaptability and unwavering focus. His success is a testament not only to his physical capability but to the character that underpins it."

Award citation: anonymous, serving soldier ABOUT THE AWARD →
THE PEOPLE

Who you'll work with.

MEET THE TEAM →
Dr Matt HancockDr Matt HancockFounder & Managing Director
Alex ThompsonAlex ThompsonOperations Advisor
Ollie BlakeOllie BlakeOperations Manager
Dr Jess LaidlawDr Jess LaidlawSenior Performance Fellow
Jack DaviesJack DaviesSenior Performance Fellow
THE STOREWear the standard.
Helios Tee
Helios Hoodie
Apollo Cap
SHOP APPAREL
ENQUIRE

Start with a conversation.

Tell us where you are and where you want to be. We'll come back to you to arrange an initial consultation.

contact@shapesmith-performance.co.uk
shapesmith-performance.co.uk
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Shapesmith emblem
SHAPESMITHPERFORMANCE
HUMAN PERFORMANCE

Elite performance support,
built around you.

Practitioners from elite sport and academia, helping individuals and organisations perform at their best.

EXPLORE COACHING ENQUIRE Excellence forged through detail.
PARTNERS AND COLLABORATORS
England Rugby
The Podium Institute for Sports Medicine and Technology, University of Oxford
IUSCA
Roger Gracie Bristol
University of Bath
Bristol Medical School, University of BristolBristol Medical School
Comera Movement Science
Podium Analytics
Concussion and CTE Foundation UK
St Mary's University London
East Devon Counselling Service
WHAT WE DO

Four ways we improve performance.

01 · COACHING Your own performance team. A Performance Coach backed by nutrition, psychology, physiotherapy and medical support, all working on your performance from a single plan. For individuals or teams, from £320 per month. EXPLORE COACHING → 02 · ANALYSISData into insight.Post-event rugby union and live combat sports analysis.EXPLORE ANALYSIS → 03 · EDUCATIONKnowledge you can apply.Talks, workshops, online courses and placements.EXPLORE EDUCATION → 04 · ADVISORYThe right people, on the right problem.Consultancy and research for organisations.EXPLORE ADVISORY →
THE MDT MODEL

Elite support exists.
It just isn't joined up.

Our Performance Coach owns your plan and brings in the rest of the team as you need them, drawn from elite sport, academia and medicine.

YOUR COACHPerformance CoachProgramming, testing, analysis
Sports Nutritionist
Sports Psychologist
Physiotherapist
Medical Doctor
HOW MEMBERSHIP WORKS →
JOIN THE LISTResearch, news and offers, first.
Dr Matt Hancock LED BY

Dr Matt Hancock

A competitive martial artist turned sports scientist who has worked with England Rugby and the British Army, Matt created Shapesmith as a single, accessible destination for all human performance services.

OUR STORY →
SHAPESMITH PERFORMANCE AWARD, 2025

"His success is a testament not only to his physical capability but to the character that underpins it."

Award citation: anonymous, serving soldier ABOUT THE AWARD →
THE PEOPLE

Who you'll work with.

Dr Matt HancockDr Matt HancockFounder & Managing Director
Alex ThompsonAlex ThompsonOperations Advisor
Ollie Blake BSc (Hons)Ollie BlakeOperations Manager
Dr Jess LaidlawDr Jess LaidlawSenior Performance Fellow
Jack Davies MScJack DaviesSenior Performance Fellow
MEET THE TEAM →
THE STORE Wear the standard. SHOP APPAREL
ENQUIRE

Start with a conversation.

contact@shapesmith-performance.co.uk
shapesmith-performance.co.uk
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