WHAT DO WE DO WITH YOUR INFORMATION?

This Privacy Policy applies only to visitors of our website and customers who purchase Shapesmith Performance apparel online. It does not cover our coaching, analysis or education services, which are governed by separate privacy policies. We collect minimal personal data, including order details, contact information and payment details (processed securely by trusted third-party providers), along with limited analytics and cookie data to understand how visitors use the site and improve user experience. With your permission, we may also send you emails about Shapesmith Performance updates, services and products.

 

CONSENT

How do you get my consent? When you provide personal information to complete a transaction, make an enquiry, or sign up for emails, you consent to our collecting and using it for that specific purpose. If we ask for your personal information for another reason (such as marketing), we will either ask directly for your consent or give you a clear option to say no. How do I withdraw my consent? You can withdraw consent at any time by contacting us at:  contact@shapesmith-performance.co.uk

 

DISCLOSURE

We may disclose your personal information if required by law, or if you violate our Terms & Conditions.

 

WIX (OUR WEBSITE HOST)

Our website is hosted on Wix.com Ltd. Wix provides us with the online platform that allows us to run our services and communicate with you. Your data may be stored through Wix’s secure data storage, databases and applications. Wix stores your data on secure servers behind firewalls.

If you make payments through our site, they are processed securely in compliance with PCI-DSS (Payment Card Industry Data Security Standard). You can read more here: Wix Privacy Policy.

 

THIRD-PARTY SERVICES

Third-party providers we use (such as payment processors, email marketing, or analytics services) will only collect and use your data as needed to allow them to perform their services. Some providers may be located outside the UK/EEA. If your data is transferred internationally, we ensure it is protected through safeguards such as adequacy decisions or standard contractual clauses. Once you leave our website or are redirected to a third-party website, this Privacy Policy no longer applies.

 

SECURITY

We take reasonable precautions and follow industry best practices to protect your personal information from being lost, misused, accessed, disclosed, altered or destroyed. If you provide us with payment information, it is encrypted using SSL technology and stored with AES-256 encryption. While no system is 100% secure, we comply with PCI-DSS requirements and apply additional security measures.

 

DATA RETENTION

We only keep your personal data as long as necessary:

• Enquiries: up to 12 months after last contact

• Customer and payment records: up to 7 years (legal requirement)

• Marketing subscriptions: until you unsubscribe or withdraw consent

 

COOKIES

Our website uses cookies to improve functionality and analyse how visitors use the site.

Examples of cookies we may use:

• Session cookies – temporary, allow site functionality during a visit

• Analytics cookies – help us understand website traffic and improve services

• Preference cookies – remember your settings and choices

You can control cookies through your browser settings. More details are available here: Wix Cookies Policy.

 

YOUR RIGHTS (UK GDPR)

You have the right to:

• Access the personal data we hold about you

• Correct inaccurate or incomplete data

• Request deletion of your data

• Restrict or object to processing

• Request a copy of your data in a portable format

• Withdraw consent at any time (for marketing)

To exercise these rights, contact us at: contact@shapesmith-performance.co.uk

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

 

AGE OF CONSENT

By using this site, you confirm that you are at least the age of majority in your country of residence, or that you are the age of majority and you have given consent for your dependents to use this site.

 

CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time. Changes will take effect immediately when posted on this page, and the “Last updated” date will be revised.

 

QUESTIONS AND CONTACT INFORMATION

If you would like to access, correct, amend or delete any personal information we hold about you, or if you have any questions, please contact us at:

Email: contact@shapesmith-performance.co.uk